[PODCAST] Do More Good, The Book

An Interview with Bill McKendry, Author of Do More Good, the Book

If you’re in need of some firepower behind your marketing budget, listen to this episode! Bill McKendry shares select stories from his new book, Do More Good, to inspire and inform nonprofit leaders on the importance of brand, communications, and marketplace perspective.

Do More Good is a Book?

In addition to being the parent organization of Nonprofit Hub and Cause Camp, Do More Good is also the title of a new book by the organization’s founder, Bill McKendry! Those magical three words originated as Bill’s speaking platform in the late 90’s and early 2000’s. In 2018, Bill and Katie Appold partnered to turn the speaking platform into an educational nonprofit to train other organizations on the power of branding, marketing, and communications. Today, the organization covers many more topics and a lot more territory through Nonprofit Hub, but the stories featured in Bill’s book are the heart center of the story. From meeting Mother Theresa to telling the local mission to stop competing with God’s Kitchen, these stories will inspire you to laugh, maybe cry, and definitely dial up your communications strategy.

Pod Notes

Download Chapters 1-2 of Do More Good, the Book

Pre-Order Your Copy on Amazon

Watch Bill’s recent webinars on-demand:

Fundraising + Marketing: A Force for Good

Businesses + Nonprofits Powering for ROI


About Bill McKendry

A veteran marketer, speaker, and messaging expert for nonprofit causes, Bill is the founder and chairman of DO MORE GOOD as well as the founder and chief creative officer of HAVEN | a creative hub.

Recognized in 1999 when he headed Hanon McKendry as the top professional nationally doing cause marketing work by the American Advertising Federation (AAF) and inducted into AAF’s Hall of Achievement, Bill has cultivated a reputation as an expert in key success principles for nonprofit marketing and communications.

He and his teams have created and implemented marketing campaigns and branding efforts for a diverse mix of regional, national, and international nonprofit and corporate clients, resulting in over 1,000+ award-winning programs and millions of dollars raised.

Corporate clients of Bill’s have included: American Express, Meijer, Rubbermaid, Target Stores, Owens Corning, Kohler, 5 Hour Energy, Taco Bell, and Harper Collins | Zondervan. Nonprofit clients have included: Alliance Defending Freedom, Salvation Army, CURE International, Young Life, and World Vision.

Bill is a graduate of the University of Denver and began his career with Tracy-Locke/BBDO in Colorado.


Bill McKendry

Katie Appold

Katie’s nonprofit career includes a variety of leadership roles for human service, foundation, and publishing-related nonprofits as well as many volunteer roles. Under Katie’s leadership, nonprofit organizations have developed new programs related to free healthcare, affordable and accessible housing and literacy programs for K-12 students. In her first Executive Director role, Katie increased the annual revenue of the organization she led by 300% and received the top grant prize in the nation for affordable housing through the Federal Home Loan Bank of Indianapolis. Today, she leads Do More Good, the parent organization of Nonprofit Hub and Cause Camp which collectively serve more than 50,000 nonprofits throughout North America. Her educational background includes an undergraduate degree in business administration and a masters degree in nonprofit leadership. Katie serves as the board president of Gracious Grounds, a housing organization serving individuals with disabilities. She is an active member of the Grand Rapids Young Nonprofit Professionals, the Grand Rapids Chamber of Commerce, Cause Network, and the Association of Fundraising Professionals.

November 5, 2021

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