Featured Social Media

How to (or not to) Use Snapchat for Your Nonprofit

Like frosted tips and neon windbreakers, to most, Snapchat seemed like nothing more than a funky fad. The tides have changed and people have embraced Snapchat into the same category of social media powerhouses as Facebook and Twitter. Should your NPO use Snapchat?

Featured Human Resources Starting a Nonprofit

3 Reasons Why I Hate the Nonprofit Sector

Regardless of your size or budget, the nonprofit sector has an issue. It’s about time to shake things up and do more good, better.

Featured Fundraising

Direct Mail Solicitation in Five (Easy) Steps

Think back to the last time something in the mailbox made you act. Maybe it was an offer that you just couldn’t pass up. Ask yourself—what caused you to take action? Something had to catch your eye in the first place to get you to read that special offer.

Featured Social Media

Why Your Audience Should Be #1 in Any Social Media Strategy

Social media is one of the best ways for organizations to communicate with and engage their audiences. It lets nonprofits reach individuals far and wide, it’s a fun outlet to creatively market and (best of all) it’s free.

Featured Volunteer Recruiting

Why Volunteering Needs to Be a Family Affair

By now, you know the stereotypes; people in their early 20s don’t volunteer and if you’re looking for donors, look first to the older people in the community. However, a new study on giving and volunteering makes the argument that you should stop looking only at the generations, and instead take a look at families.

Social Media

7 Reasons Nonprofits Don’t Try Harder with Social Media

Take a look at any social media platform, and you’ll see it’s dominated by celebrities and big corporations. Social media is saturated with many users, which makes it difficult for nonprofits to be noticed.

Email Marketing Featured

6 Email Marketing Hacks to Increase Open Rates

Do you have an email newsletter that’s flat-lining? Are you experiencing abysmal open rates? Harrowing click through rates? It’s time to revamp your e-newsletter and get it back on its feet.