During day one, we got our fundraising fix, as John Rood, John Haydon, Steven Shattuck and Tom Ahern discussed everything from storytelling to donor fatigue, donor retention and getting your board on board with fundraising.
Sheena Greer and Randy Hawthorne talk about how people in the nonprofit sector have this habit of not being direct but instead speaking passive aggressively towards each other and about our mission to their publics.
The heart of content marketing for nonprofits is to tell captivating stories and add value to the reader to relay the impact of your efforts.
“Those of us working in nonprofit organizations need to take our eyes off of overhead ratios and put [our focus] far out into the sky and look at our dreams for impact.”
Getting people to opt into a daily or weekly email is a major challenge—because guess what? No one cares about your damn e-newsletter.
Storytelling is a major buzzword among blogs and thought leaders around the sector. Lori Jacobwith explains how to go deeper and tell our mission moments.
For nonprofits to be successful at generating money from both fundraising and earned income, you must communicate effectively. Simon says, start with why.