When you put 4,000 fundraisers at one conference, there’s a certain energy in the air—and it was infectious at AFP 2015 in Baltimore. But what seemed to be the topic on everybody’s mind? Improving retention was huge.
We caught up with AFP President and CEO Andrew Watt to talk about the current state of fundraising and what NPOs could be doing to improve their organizations. Check out what he had to say in the video below.
Check out the rest of our coverage from AFP 2015:
- Follow Sargeant’s Orders: Changing One Aspect of Marketing Your Fundraising with Adrian Sargeant
- How Your Organization Can Connect with Millennials with Derrick Feldmann
- What Your Small Staff Should Be Doing Right Now for Donors with Shannon Doolittle
- The Donor Retention Change You Can Make Right Now with Jay Love
