Ultimate Budget GuideHere's What You'll Learn from the Ultimate Budget Guide Ask any nonprofit about their biggest challenges and you’ll hear this over and over: no money, no time, no staff. In other words, not enough resources. If you’re starting a nonprofit,...
Demystifying Facebook AudiencesFacebook is the most widely used social network in the world. Despite its problems and controversies, it’s still a powerhouse platform for nonprofit marketers. In fact, 79% of Americans use Facebook, and more than half—53%—use...
Donor Engagement RetargetingWhat is retargeting? Perhaps you're wondering: what exactly is retargeting? In short, it allows you to direct ads to individual users based on actions they take on your website. For example, these individuals may have visited a specific...
Is Your Ministry GDPR-Compliant?Data and privacy are hot topics lately. As Internet users grow more concerned about their personal data and how it's used, companies and organizations must keep up with protection. It's important to understand and implement General...
Google Ads Grant for NonprofitsHas your nonprofit taken advantage of the Google Ads Grant? If not, it's time to start! Google offers $10,000 of in-kind advertising every month to nonprofit organizations. It increases your ad budget by nearly by over a hundred...
A/B Testing Made EasyDo terms like “A/B testing,” “multi-variate testing,” or “conversion rate optimization” sound like nothing but complicated jargon? In some ways, these are distinct phrases that are less common outside the world of marketing. But they're really...
Capturing Stories GuideStories make an impact. When told well, they can attract donors and raise more support for your cause. Stories are great for establishing personal connections and helping those outside of your organization see the important work that takes...
Social Media GuideThe World Wide Web has certainly owned up to its name—it’s huge. The Internet and everything in it is constantly growing, and social media is no exception. With so much growth happening online, keeping up with the latest thing can feel like you’re...
What needs to be included in a Photo Release? A model release form isn’t a standard document. This is because they can vary in terms of the legal jargon used, the content, the protection level, and more. In this template, you will find a fill-in-the-blank release...
Delight Your Donors GuideDo you want to get creative and think outside of the box when it comes to reaching out to your donors? Of course you’ll probably say “yes” to this question if you came to this Delight Your Donors Guide. Building relationships with donors...
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