The Anatomy of an Effective Fundraiser Letter

Social media is all the rage these days. Although less personable, it’s become a major outreach tool. But according to the Blackbaud Institute, while social media is on the rise, direct mail has declined from 49% to 23% of donors from 2010 to 2018.  Yet, direct...

The Latest

10 Nonprofits Making the Most of the Google Ad Grant

This post was sponsored by Nonprofit Megaphone When disaster strikes, nonprofits are often the first organizations to be creative and adapt to new circumstances. These inspiring organizations have taken the Google Ad Grant, which gives them $10,000/month to spend...

5 Building Blocks of Strong Nonprofit Brands

Nonprofit brands and branding are all about how others view your organization and your efforts. If you know what American Red Cross, UNICEF, or AARP does regularly, you know that nonprofit branding works. Creating a brand leads to more recognition, clarity and...

It’s Never too Early to Start Your Annual Campaign

While working for various nonprofits throughout the past twenty years, I always had such high aspirations for having our End Of Year (Annual Campaign) strategized by May, planned by August and ready to deliver by October.  It never happened that way. Never. There...

Overcoming Screen Fatigue: A Nonprofit Hub Guide

At the beginning of 2020, I doubt any of us imagined our routines would become completely uprooted in a matter of days. Due to the global pandemic, “office life” is now seen as a fond memory, and our daily commute is a total of one minute ― or as long as it takes...

A Nonprofit Guide to DIY Fundraising

The concept of ‘DIY Fundraising’ has been quite popular in the nonprofit world for some time now. Lately, the DIY fundraising mentality has been adopted by the for-profit world as well. For those looking to incorporate this fundraising concept into their business...