5 Building Blocks of Strong Nonprofit Brands

Nonprofit branding is all about how others view your organization and your efforts. If you know what American Red Cross, UNICEF, or AARP does regularly, you know that nonprofit branding works. Creating a brand leads to more recognition, clarity and potential...

Neuromarketing Explained

Neuromarketing Explained

There’s strong competition among nonprofit organizations when it comes to fundraising in the U.S. There are more than 1.5 million tax-exempt nonprofit organizations, and many have to compete for the attention of the public and donations. Therefore, there’s no...

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5 Ways to Get Parents Involved in School Fundraisers

As a general trend over the past several years, public schools have seen repeated budget cuts at the federal, state and local levels. Nonetheless, school needs are as great as ever. Budget shortfalls often lead to fewer extracurricular opportunities, outdated...

Justin Wheeler : A Tale of Two Nonprofits

From a nonprofit tech perspective, I'd like to share a story that I've seen play out countless times, and I challenge you to be honest about which description fits your organization.  Imagine two nonprofits — you probably already know them. They have similar sizes,...

Silent Auctions: What to Remember Day-Of

Silent auctions are a popular and effective fundraising event for nonprofits. However, that doesn’t mean that these events are easy to pull off! There are many moving parts to juggle in the quest to make sure you’re raising maximum funds and providing a great...

Marketing Automation: Your Key to Boost Donor Development

Nonprofit organizations are almost always looking to increase their fundraising revenue. Marketing is a major factor in securing ongoing donations, but funding pressures and staff limitations can make it a challenging task. Luckily, there’s this little thing called...