Denise McMahan

Denise McMahan is a guest contributor for Nonprofit Hub, and is the founder and publisher of Cause Planet, where nonprofit leaders devour Page to Practice™ book summaries, author interviews and sticky applications from the must-read books they recommend.

Featured Fundraising

Three Elements of Transformational Fundraising

These three elements are the basis of a transformational, rather than transactional, style of fundraising.

Essential Nonprofit Library

How to Stop Donor Attrition and Track Relevance

If you find a donor and don’t plan for how to keep him or her, the costs are too high.

Essential Nonprofit Library

[Essential Read] How to Turn Your Words into Money

If you could turn words into money, you’d probably be writing up a storm. Jeff Brooks’ How to Turn Your Words Into Money is a book about what fundraising writing should be and also what it’s not. Brooks tells you exactly what to avoid and what to try in your next attempt to sway your audience. A fair…

Essential Nonprofit Library

What Should You do with Lousy Board Members? Simone Joyaux Gives Pointers.

There are no quick fixes or silver bullets for turning around bad board member performance. The good news is there are answers.

Featured Human Resources

Using a Matrix Map to View Impact and Profitability

Simply put, the matrix map allows organizations to view both their impact and profitability at the same time.

Essential Nonprofit Library

How to Chart Donor Cultivation to Reach Fundraising Success

The term “donor cultivation” has the unique distinction of being universally accepted and appreciated but poorly understood and abysmally applied.

Essential Nonprofit Library

The Reason You Shouldn’t Like Your Donor Message

Simply put, if you like your donor message, your donor won’t. Read on to find out why.

Board of Directors Essential Nonprofit Library Featured

How to Fundraise with a Hot or Cold Board

Your nonprofit board could be incredibly warm or all-too cold toward fundraising. Which is it?

Essential Nonprofit Library

Donors or Investors: How Do You Appeal to Them Differently?

Asking Rights is a book about how to successfully fund your nonprofit and do so with a greater focus on the funder’s interests and motivations.

Essential Nonprofit Library

Donor Behavior Shows Longer Fundraising Messages Actually Work Better

Writing fundraising messages is not merely a derivative of commercial marketing, academic writing or business prose. It’s a highly specialized and nuanced technique