This infographic offers some good tips on how to organize the perfect fundraiser so that the public will want to donate to your cause not just once, but repeatedly.
Modeling what already exists—in this case nature—is understandably a favorable strategy because, in most cases, it works. There are many forms of architecture that mimic nature beautifully. Depending on your taste, you might say this home is a work of art or a vision gone wrong. In the case of nonprofits imitating corporate brand management, however, it’s not a matter of esthetics. Four authors agree it simply doesn’t work. Why? Allow me to excerpt each of their views.
Before we close the door on 2015, let’s take a look back on some of our favorite articles our staff has written this year. During the past year, we’ve written articles about fundraising, how to start a nonprofit, the latest social media trends and much more.
He’s Professor of Fundraising, Chief Scientist for Bloomerang and all-around fundraising guru for nonprofits. And his last name is Sargeant. This guy is awesome. We were lucky enough to catch up with Adrian Sargeant and asked what change can nonprofits make in their marketing strategy that will make a big difference. Listen to his response in…