It happens to even the best organizations. Maybe they sent emails too frequently or the content wasn’t relevant enough, but whatever the reason, every nonprofit has email recipients who stop engaging.
There’s more to volunteering than giving back. Have you ever considered that it’s an opportunity for your volunteers to help themselves as well?
Your nonprofit can have the most amazing website on the planet, but if nobody can find you, it’s just going to sit there to the sound of crickets. It’s true.
One of the most fundamental aspects of good SEO is something you can easily accomplish right now: Adding fresh content to your website.
The key to investing wisely in your organization is to consider how you can make significant parts of your organization more efficient and effective.
Your nonprofit website is not an expense; it’s an investment. Your focus should should be on your ROI, or return on investment.
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