Lynne Wester : The Four Pillars of the Donor Experience
We have a huge problem facing our sustainability in nonprofits and that is donor retention. With first-time donor retention rates hovering below 30%...
Donor Retention
4 Tips for Maximizing Association Membership
Similar to how nonprofit organizations implement donor retention strategies, associations work to keep members renewing each year. They’re not only...
How to Keep Your Email Subscribers Engaged
Are your Email Subscribers Engaged? When you work as an email marketer, you need to expect a certain amount of email unsubscribes each year. But if...
6 Tips to be at the Top of Your Fundraising Game
With an increasing number of nonprofits entering the scene, there’s a lot of competition for the limited amount of attention and resources out...
6 Effective Donor Retention Strategies for Small Nonprofits
Small nonprofits can scarcely afford to lose any donors from one year to the next, given the expensive and time-consuming effort that donor...
Understanding Why And How People Give
This post is sponsored by GoFundMe If you’re involved in nonprofit work, you’ve probably thought a lot about what motivates people to donate their...
How to Reach Beyond Your Typical Donor Base
As we reach the end of 2019, reflections and evaluations are at the forefront of everyone's minds. What is working well? What could we change? How...
5 Effective Design Tips to Increase Donor Giving
These days, your organization’s website is typically the first impression people have of your nonprofit. If your page is poorly designed, it may...
Getting People to Trust in Your New Nonprofit
Okay, you did it. You’ve finally turned that idea into a reality and started your own nonprofit. Great job! But the work is far from over. It's time...
Using Social Science to Strengthen Your Fundraising
At its core, fundraising is a persuasive craft. It involves using rational and emotional appeals to move listeners and readers to take some action,...
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