3 Ways to Win Back Inactive Email Subscribers
It happens to even the best organizations. Maybe they sent emails too frequently or the content wasn’t relevant enough, but whatever the reason,...
Email Marketing
Marketing Tools for Your Nonprofit and When They’re Effective
Lately, we’ve been talking about taking an integrated marketing approach. Today, we’re breaking it down further into the most common communication...
9 Ways to Take Integrated Marketing to the Next Level
Today we’re talking about a different side of integrated marketing for your nonprofit organization. Check out these nine guiding principles.
Email Marketing Know-How: Get More Opens, Avoid the Trash
You can’t force your audience to open your emails, but you can increase the likelihood that they’ll click your perfectly-crafted subject line and...
Back to Basics: 5 Essential Steps to Email Marketing
With seasonal changes comes an inbox full of updates, newsletters and email marketing attempts. Many of these attempts go unnoticed for a simple...
Why Email Marketing Software is Holding Nonprofits Back from Great ROI
Email marketing software tools are great for one-way communication, but they fall short when consolidating supporter data, and offer restricted...
5 Tips for Creating a Successful Fundraising Email
Creating a fundraising email that makes a big impact with your supporters isn’t always easy. We’ve put together five tips that we think will knock...
How to Lose 10 Pounds in 2 Weeks (Or How to Write Better Email Subject Lines)
It sits there. Waiting. Begging for your attention in its boldface type. An unread email. Choosing a subject for your email is one way to help your...
How to Control Marketing (That You Have No Control Over)
While you don’t have the power to control what comes out of people’s mouths (or keyboards) about your organization, you can make sure you’re doing...
Maximize ROI by Minimizing Spam Rates
Picture this—your nonprofit has its next email fundraising appeal down. You’ve perfected the copy, mulled over the ask and even added photos and...
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