5 Tips for Using Storytelling in Your Marketing
Storytelling that tugs on heartstrings and emotionally connects with your audience gives your organization the heart and soul that donors are...
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Why “Segmentation” Isn’t as Scary as It Sounds (And You NEED It In Marketing)
Donor segmentation is vital. And once you have donors segmented, you should be marketing toward them differently.
Five Marketing Mistakes Nonprofits Need to Avoid
Nonprofits are starting to embrace inbound marketing methods as a way to attract and retain donors, with greater emphasis being placed on creating...
Gear Up for Year-End Giving Way Before the Year’s End
December is when donors receive an onslaught of emails from nonprofits asking for year-end gifts, and you run the risk of getting lost in a crowded...
Recognizing the Importance of Gratitude
As a nonprofit, finding ways to recognize volunteers and make sure the organization is grateful for their contributions is one of most important...
Five Point Checklist for Your Year-End SMS Fundraising Campaigns
An effective and targeted text message campaign can make all the difference in helping you reach your end of year fundraising goals. Here’s a...
Building Your Nonprofit Marketing Plan [INFOGRAPHIC]
Managing your nonprofit marketing plan can feel a whole lot like the game Tetris. Which block fits where?
How Removing Overhead Can Improve Donation Rates
Almost all nonprofits strive to be as efficient as possible and stretch the dollar as far as they can. Even if you have an acceptable overhead...
5 Steps to Lay the Groundwork for Your NPO’s Social Media Plan
Laying the groundwork for a strategic social media plan tends to get skipped over and organizations’ posts begin to mirror that of a personal...
Get Your Content Marketing on Track with an Editorial Calendar
By now you know that content marketing is all the rage, and we promise you, it’s just going to become a bigger deal in the coming year.
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