The Not-So-Secret of Engaging Millennial Donors
Young people. They're all around us. Listening to their musics, flaunting their iPads and sporting flannel. Generational disconnect has always been...
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The 3 Secrets to Building Donor Loyalty
“We’ve become very skilled at bringing in people who will never donate again.” Our single-minded focus on new donors is hurting the health of our...
Get Your Donors to Talk About You With Passion [VIDEO]
We ran into fundraising coach Lori Jacobwith at the AFP 2013 international conference in San Diego and asked her to talk about one of the biggest...
How Nonprofits Can Get Online Donations By Getting Out of the Way
Friction might be what’s killing your online donations. So says Timothy Kachuriak, nonprofit donations optimizer. At the AFP International...
How to Engage the Next Generation Donor
One of the biggest mistakes nonprofits make is treating Millennials differently than any other donor. With more involved, older donors, would you...
3 Things Nonprofit Fundraisers Need to Write Breathtaking Copy
3 Things Nonprofit Fundraisers Need to Write Breathtaking Copy “All fundraising copy should sound like someone talking.” Tom Ahern, renowned...
Marcus Buckingham: Nonprofit Fundraisers, Focus on Your Strengths
“Excellence is a habit for life.” So says Marcus Buckingham, prominent author, business thought leader, and distinguished speaker of the AFP...
Nonprofit Twitter Tips #2: Follow Sparingly [VIDEO]
Last time, we talked about the first big tip for nonprofits on Twitter, the law of reciprocation. But we're not done: it's time for Twitter Tip #2....
Why You Need Video in Your Nonprofit Marketing Plan [VIDEO]
Has adding video to your nonprofit marketing plan seemed daunting? Well you may be worrying a bit too much. Here’s why your nonprofit needs...
Nothing Moves Until Something Is Sold
The commercial world is moving more toward the ethos of Philanthropy in the sense that we don’t want to be sold—we want to make up our own...
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