Why Local Marketing Matters for Fundraising
Sure, there are important national programs like United Way or massive online listings of nonprofits that give credibility and visibility for...
Fundraising
The Most Troubling Aspect of Nonprofit Leadership
Leading a nonprofit can be one of the most challenging callings. Not only do nonprofit executive directors need to report to the board and staff,...
Top Three Tips to Master Donor Persuasion
At its core, donor persuasion simply means getting somebody to understand where you’re coming from so well that they decide they want to believe it...
The Problem With Crowdfunding
Both individuals and businesses have begun to turn to crowdfunding to pay their way out of misfortune, generate donations and fund startups. The...
Direct Mail Solicitation in Five (Easy) Steps
Think back to the last time something in the mailbox made you act. Maybe it was an offer that you just couldn’t pass up. Ask yourself—what caused...
Nonprofit Experts Weigh In: Their Best Data Tips
We’re bringing you the best nonprofit data tips from the people who advise or work in the nonprofit trenches every day. See what their best tips are...
10 Dos and Don’ts of Conducting Survey Research
If somebody told you that improving your organization was as easy as finding, tracking and utilizing the right data, wouldn’t you do it? Now you can...
The Secret Sauce of Fundraising Success
The purpose of a donor database is to enable and ensure the proper funding for your organization’s mission. Any and all progress made with new or...
Why Leadership is the Real Elicitor of Major Gifts
People give to people. It’s not such a bold, innovating statement—but it’s one we often forget. As fundraisers, it’s a statement that should be...
[Appeal Letter Preflight Checklist] Pre-Writing Exercise to Increase Responses from Your Next Appeal
If flying a plane were analogous to writing an appeal letter, plenty of us would go racing off the tarmac into the wild blue yonder without a single...
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