Spreading Your Mission, One Moment at a Time
A “mission moment” is a tiny, powerful example of how your organization is making an impact. Mission moments put a face on what you do. They are...
Fundraising
How to Combat the Excuses of Poor Nonprofit Follow-Through
We hear the same excuses when nonprofits fall short and follow-through is no exception. Here’s how to combat the excuses of poor nonprofit...
Nonprofits Fail at Following Through and It’s Time to Fix It [Part One]
Nonprofit follow-through is one of the easiest ways to gain and retain donors. Unfortunately, nonprofits often fail at following through....
How to Predict What You’ll Raise by Year-End
Here’s a way to predict what your year-end fundraising results might look like. But, results don’t just show up without some sweat on your...
How to Create a Stress-Free Social Media Strategy
First, we were told to worry about Facebook, then Twitter came along. Then Pinterest. Does anyone remember Path? Foursquare. Instagram. Now Snapchat...
Why Local Marketing Matters for Fundraising
Sure, there are important national programs like United Way or massive online listings of nonprofits that give credibility and visibility for...
The Most Troubling Aspect of Nonprofit Leadership
Leading a nonprofit can be one of the most challenging callings. Not only do nonprofit executive directors need to report to the board and staff,...
Top Three Tips to Master Donor Persuasion
At its core, donor persuasion simply means getting somebody to understand where you’re coming from so well that they decide they want to believe it...
The Problem With Crowdfunding
Both individuals and businesses have begun to turn to crowdfunding to pay their way out of misfortune, generate donations and fund startups. The...
Direct Mail Solicitation in Five (Easy) Steps
Think back to the last time something in the mailbox made you act. Maybe it was an offer that you just couldn’t pass up. Ask yourself—what caused...
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