4 Steps to Building a Killer Online Fundraising Plan
Shakespeare wrote it best—a rose by any other name would smell as sweet. And fundraising by any other name would achieve the same results. So why is...
Fundraising
3 Things Fall Fundraisers Forget to Do to Stand Out from the Crowd
“This year will be different.” Back in college, each year that I stepped back on campus, it was all about the possibilities. Meeting new friends....
Craft Calls to Action That Get You to Goal
Believe me. Your audiences so often see nonprofit campaigns that lack any call to action so, no matter how compelling the issue or message, they...
Root Cause and the Highland Street Foundation Invest in Massachusetts
Our veterans are broadly viewed as heroes and role models, but our admiration for their service has not translated into a national agenda to serve...
Survey Says! Boomers Dominate Charitable Giving
There is a truism when it comes to charitable giving in this country that we are, by and large, a generous people, with most Americans giving some...
5 reasons you should be a GuideStar Exchange participant
There are myriad reasons you should consider joining the GuideStar Exchange program, the only program of its kind that encourages nonprofit...
Mastering the Art of Story: An Effective Fundraising Strategy
“Story-telling” is a non-profit’s life-line to raising funds, cultivating new supporters, and maintaining stewardship with existing donors. Your...
Seven Anxieties about Asking for Money And What to Do about Them
It’s been said over and over in a thousand different ways: fundraising is not about money – it’s about relationships. But still, the vast majority...
Will Your Million-Dollar Donor be Able to Find You?
The first maxim of fundraising and communications? Connection. Imagine this scenario: a mysterious, all-knowing benefactor calls up one lucky...
3 Donor Retention Horror Stories That’ll Make You Cringe (Plus Fixes!)
You know the drill. Cue the (over) dramatic music, unexpected light flickering and blood-curdling screams. But despite the sometimes predictable...
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