The Big Difference Between Branding and Marketing for Your NPO
To me, nothing is better than the excitement of the month of December. My birthday and Christmas both happen in this month, just a few days apart....
Nonprofit Branding
How Compassionate Branding Can Work for Your Nonprofit
Branding is crucial for any organization’s marketing strategy. But why is branding so important? At a very basic level, it raises awareness...
What I Learned from College and Working 4 Years at The Hub (And What You Can Take From It)
I graduated last weekend. Cue the relentless flow of scared, excited, sentimental and nostalgic feelings. All of the feelings. For the most part...
The Way We Should Be Talking About Our Nonprofit Jobs
“What exactly is it that you do?” My gut reaction was to say “I work for a nonprofit.” The moment I utter those words, I paint myself into a...
[Cause Camp] Why Sometimes Less is More for Nonprofits
Big Duck president Sarah Durham presented at Cause Camp in Lincoln, Neb., but she did more than just dispense her wisdom about the Rebrand...
Nonprofit Branding: The Big IDEA
In “The Brand IDEA,” Nathalie Laidler-Kylander and Julia Shepard Stenzel looked at 70 nonprofits to see what the most successful organizations are...
Tap Into Millennial Potential by Creating a Stellar Website
Millennials are set on making a difference. In fact, only 15 percent of millennials didn’t give to an NPO in 2013. So how do you get even part of...
Plant Your Roots and Watch Them Grow: Creating Brand Evangelists
Every nonprofit wants one thing—to achieve their mission. So what’s going to make your constituent become brand evangelists?
Nonprofits Need to Find Their Voice and Stick With It
Your website is the face of your organization—what people see online should reflect who your nonprofit is offline. Think of it as a window into the...
Why Your Nonprofit Doesn’t Need to Compete with the Big Kids
The Karate Kid, Harry Potter, Remember the Titans and Seabiscuit are some of the most classic tales of our time, and they’re stories of underdogs....
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