How to Justify Change in a Stagnant Organization
A current keeps the lifeblood of your organization flowing. But some organizations can easily fall into certain patterns that become difficult to...
Nonprofit Marketing
A Simple Challenge for All Nonprofit Workers this Holiday Season
So this holiday season, I have a challenge for you. While you’re talking the talk of giving during December and January to your potential donors,...
Getting People Involved in Your Nonprofit’s Cause Online: The Good, The Bad and the Mediocre
Nonprofits have a habit of dropping the ball on their call-to-action landing pages. They think that once website visitors have clicked on “Donate,”...
Why “Segmentation” Isn’t as Scary as It Sounds (And You NEED It In Marketing)
Donor segmentation is vital. And once you have donors segmented, you should be marketing toward them differently.
Five Marketing Mistakes Nonprofits Need to Avoid
Nonprofits are starting to embrace inbound marketing methods as a way to attract and retain donors, with greater emphasis being placed on creating...
How Well Do You Promote Your Website? Don’t Just Build it, Drive People There
Promotion is crucial to the success of your web presence—you have to make people aware that it exists and why they should care.
The Problem with NPOs Using Go-To Geeks for Their Nonprofit Websites
Most organizations need some help when it comes to nonprofit websites. Even in 2014, many nonprofits are struggling to find their best foot...
Five Point Checklist for Your Year-End SMS Fundraising Campaigns
An effective and targeted text message campaign can make all the difference in helping you reach your end of year fundraising goals. Here’s a...
Building Your Nonprofit Marketing Plan [INFOGRAPHIC]
Managing your nonprofit marketing plan can feel a whole lot like the game Tetris. Which block fits where?
Get Your Content Marketing on Track with an Editorial Calendar
By now you know that content marketing is all the rage, and we promise you, it’s just going to become a bigger deal in the coming year.
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