How to Tell a Great Story: Use Real-Life Examples
The magic of nonprofit storytelling is in the content of the story. Everyone has at least one story to share – their own. And we usually have...
Nonprofit Marketing
Why Telling One Person’s Story Moves Your Constituents to Action
You didn’t go into the nonprofit sector to learn more about Psychology. And you certainly aren’t planning on sitting (or sleeping) through another...
Why Marketing to Millennials Won’t Get You Major Donors–But That’s Okay [VIDEO]
Learning how to market to millennials is a hot button topic in the nonprofit sector right now. But are millennials worth the time and money it takes...
Moving from Print to Digital Communication: A Nonprofit Guide
Many nonprofits struggle with moving from print to digital communication. We understand direct mail. We know how to measure it, determine what’s...
Where Can Nonprofits Find Good Stories to Share?
When I ask a nonprofit staffer or board member to talk about the impact of their work I’m often met with a “deer in the headlights” look of fear....
SEO Tools Nonprofits Need to Be Found
What’s the point of being online if you can’t be found? That’s exactly the question your organization should be asking itself. But too often,...
3 Kinds of Data That Actually Matter to Nonprofits
Here’s the truth about data: it’s mostly fluff. That’s right, most data is easy to gather, inspiring, rapidly-changing… and tells you nothing at...
The Art of Storytelling through Nonprofit Website Design
We all know a great storyteller when we hear one. They could make everyday chores like grocery shopping or dusting sound like an adventure with...
Is Your Nonprofit Cheap Or Frugal?
When asked about any nonprofit’s biggest challenges, it isn’t very long before money comes up. No surprises there, considering a reference to money...
What’s the Best Camera for Making Nonprofit Videos? A Visual Guide [VIDEO]
So you've already decided that it would be great to add video to your nonprofit's marketing plan. You've reviewed some stellar examples of the...
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