Now, more than ever, nonprofits need to have better, smarter, more compelling branding if they want to make a case for their cause and make a lasting impact on the world.
Each nonprofit brand is more than just a name and logo, it’s the experience that someone has every time they come into contact with you. Farra Trompeter is featured in this episode to break down how you’ve built that experience and where to go from here.
Maintaining a nonprofit blog is no little task. It needs work and preparation if you truly want to provide the right content on your nonprofit blog.
Modeling what already exists—in this case nature—is understandably a favorable strategy because, in most cases, it works. There are many forms of architecture that mimic nature beautifully. Depending on your taste, you might say this home is a work of art or a vision gone wrong. In the case of nonprofits imitating corporate brand management, however, it’s not a matter of esthetics. Four authors agree it simply doesn’t work. Why? Allow me to excerpt each of their views.
An organization’s brand is much more than what meets the eye. There’s strategy, planning and effort that go into it. At Cause Camp, Shala Wilson Graham talked about anything and everything that is related to branding and how nonprofits can improve. Graham is the principal and creative director of SW Creatives, and has provided branding and design…
Rebranding can give your brand a fresh spin, help your team communicate more efficiently and help you engage with an appropriate audience.
Let’s look at five tips to engage your colleagues in storytelling that will result in more stories to share with donors.
In the 2015 Millennial Impact Report, which was released Tuesday by Achieve and The Case Foundation, details were released about who specifically impacts millennials. The report examined different ways millennials are impacted through three areas: give, influence and inspire.