Donor Behavior Shows Longer Fundraising Messages Actually Work Better
Writing fundraising messages is not merely a derivative of commercial marketing, academic writing or business prose. It’s a highly specialized and...
Essential Nonprofit Library
Ways to Plug Your Leaky Fundraising Bucket
A leaky bucket could be contributing to your fundraising dollars trickling out. How does your nonprofit measure up?
How to Clarify Board and Staff Roles with an Invisible Yellow Line
If there was one universal nonprofit rulebook to clarify board and staff roles, we could avoid miscommunication over getting things done at the...
10 Ways to Address the Most Commonly Overlooked Element of “The Ask”
One of the most commonly overlooked elements of the Ask is follow-up. After the Ask, you do not want to give your prospect unlimited space and time...
Are You Old School or New School When Persuading Others?
Most of us are in the business of persuading, convincing and influencing others. And in Dan Pink’s book, we’re all in the business of moving...
In the Market for a New Brand? Don’t Get “Brandjacked”
Can you imagine fundraising in an environment where everyone knows what your NPO is and what it does? It’s important you cultivate action. But...
Where Most Nonprofits Fail When Trying to Manage a Brand
What a brand is may be the same across sectors, but what a brand can do for an organization and how best to manage brands differ between for-profit...
Measurable Fundraising Efforts Begin with a Shared Context
In spite of the intense focus we put on fundraising, it suffers from so many performance maladies. So you can imagine my surprise when I picked up...
Millennials: Free Agents of Fundraising and Advocacy
Even though Millennials are the next generation of donors and constituents, leaders spend far more resources focused on maintaining their existing...
No Instruction Manual? Adopt a Start-Up Attitude
The online world is changing the way we live, work and engage with our communities. Nonprofits that raise more and leverage new heights in advocacy...
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