Why Your Nonprofit’s Next Hire Should Be a Copywriter
Pictures may dominate your Facebook feed, and Pinterest proves that visual storytelling is digital media’s new normal. But don’t become so...
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Outcome vs. Numbers—Rethink Your Nonprofit’s Measurement Strategy
Numbers come naturally to most nonprofit organizations. It’s easy enough to track and measure data that reflects your successes or alerts you to...
4 Tips for Starting a Nonprofit (from the Man Who Caught Red Bull’s Eye)
Skateboarding is a fun hobby for most, but Mike Smith had bigger plans than simply an extracurricular. That’s why he started the nonprofit...
4 Things Your Nonprofit Could Be Doing Illegally
Snarky people may call a philanthropist or nonprofit staffer like you a goodie-goodie. It’s insensitive and unfair—not to mention completely...
Data Mining for a Nonprofit Gold Rush
It’s time to go on a nonprofit excursion. While it does involve mining, there’s no need to get out the headlamps, picks and gold pans. But if you...
Cross the Line: How to Start a Nonprofit with a Hybrid Revenue Strategy
For the risk-averse it’s better to toe the line than to cross it. But playing it safe won’t cut it as nonprofit budgets tighten and grant resources...
3 Unlikely Sources of Inspiration for Nonprofit Branding
Interior designers often rely on mood boards to inspire their work process from start to finish. Part idea collection, part road map, mood boards...
Cause Marketing for Newbies—Your Nonprofit Has Heart, It’s Time to Share It
You have heart. And, as every movie ever will teach us, that’s more valuable than money, power or muscles. Your nonprofit is passionately working to...
“The Hybrid Ideal”—John Fulwider on the Potential of Nonprofits with For-Profit Business Models
Starting a nonprofit means diving into a fiercely competitive market that’s getting fiercer. Intimidating? Yes. The cold, hard truth? You bet. Your...
3 Subtle Ways to Prod Donors to Give More
Just like rich desserts and fine wine, perfume is best in small doses. It won’t matter whether you’re dabbing Chanel No. 5 or a knockoff brand on...
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