How to Build Trust Through Social Media
It was Booker T. Washington who said; “Those who are happiest are those who do the most for others.” It’s such a deeply human trait to feel good...
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4 Mistakes You Don’t Want to Make as a Fundraiser in 2020
As a professional fundraiser at a growing nonprofit, you likely understand that maintaining a positive reputation and valuing your donor...
7 Lessons From Marketing Ethics
Ethics are what we hold close to our hearts. They're values or moral principles governing the conduct and actions of a group of people or...
Microphilanthropy Explained
For decades, philanthropy has been seen largely as black-tie galas paired with pricey auction items ― large events for larger wallets. With the...
The Anatomy of an Effective Fundraiser Letter
Social media is all the rage these days. Although less personable, it’s become a major outreach tool. But according to the Blackbaud Institute,...
How to Keep Your Team Motivated Through 2020
The year 2020 has presented some… interesting challenges to say the least. But one of the most prevalent has been staying motivated at work. When...
Do’s and Don’ts of Email Marketing During a Crisis
Nonprofit email marketing during a crisis can be a tough task. It becomes a crazy balancing act. Should we send more emails? Should we make it less?...
3 Tips to Write an Effective Nonprofit Business Plan
“The way we run nonprofits is actually undermining the causes we love and our profound yearning to change the world.” These words belong to Dan...
Financial Systems Integrations: It’s less scary than it sounds
Imagine you’re a large, professional organization. You’ve been getting your revenue primarily from memberships, conferences for members, and...
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