How Your Organization Should Be Using Twitter Lists
Until recently, I hadn’t been taking full advantage of Twitter lists. In short, lists allow you to organize your feed and manage how you look at...
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Why Email Marketing Software is Holding Nonprofits Back from Great ROI
Email marketing software tools are great for one-way communication, but they fall short when consolidating supporter data, and offer restricted...
3 Ways to Ruin Your Donor Database Before Entering Any Data
Any fundraiser who has ever used a donor database knows what a nightmare it can be if their nonprofit’s donor data is messy, inconsistent,...
The Difference Between Profit and Profitable
Profit isn’t a word that nonprofits feel comfortable with. But adding four letters is vital for nonprofits, and completely changes the...
5 Tips for Creating a Successful Fundraising Email
Creating a fundraising email that makes a big impact with your supporters isn’t always easy. We’ve put together five tips that we think will knock...
How to Write a Healthy Direct Mail Appeal
Proposed: I am NOT writing direct mail to tell “a” story. Or “our story.” I’m writing to extend the reader’s...
How to Gain Critical Feedback and Apply It
Let’s talk about the types of feedback you’re missing out on, the best way to get feedback and how your organization can apply it.
The Power of Storytelling in Your Crowdfunding Campaign
Let’s chat about the power of storytelling to move people to action. Storytelling is just as important with crowdfunding as any other donation...
How to Lose 10 Pounds in 2 Weeks (Or How to Write Better Email Subject Lines)
It sits there. Waiting. Begging for your attention in its boldface type. An unread email. Choosing a subject for your email is one way to help your...
Report: Rural-Based Organizations Receive Fewer Grants than Urban NPOs
According to a report issued by the United States Department of Agriculture Economic Research Service, rural-based organizations received just 5.5...
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