5 Things to Look Forward to at MCON 2015
Of course, I’m pretty biased, but this is already shaping the best MCON we’ve ever produced. People from across the country will gather at the...
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List-Pulling Worksheet: Download for Your Next Mailing
We created a list-pulling worksheet for your organization to use the next time you have multiple people working on a project. Simply print it...
The Big Difference Between Branding and Marketing for Your NPO
To me, nothing is better than the excitement of the month of December. My birthday and Christmas both happen in this month, just a few days apart....
Pull that List: Donor Management Tips and Tricks
An email marketing campaign or direct mail piece can’t succeed without a great list. And donor management shouldn’t have to be hard.
FIFA, Bogus Cancer Charities Illustrate Danger of Unchecked Finances
The FIFA scandal is just one recent example of leadership gone bad. Ideally, you’ll realize leadership has gone bad long before criminal...
Maximize ROI by Minimizing Spam Rates
Picture this—your nonprofit has its next email fundraising appeal down. You’ve perfected the copy, mulled over the ask and even added photos and...
How to Garner a Financial Commitment from Every Board Member
A financial commitment by every board member at your nonprofit is essential for the growth and success of the organization, as well as the...
Board Members: Making a Difference without Making the Ask [INFOGRAPHIC]
There are powerful ways that board members can help your organization while not directly asking for money.
Going Back to the Well: Why Donor Fatigue is Not Real
In the fundraising world, it might seem like we ask donors to give so often that might break from donor fatigue. However, donor fatigue is not a...
SEO Basics for Nonprofits
SEO has the potential to help you reach more people, get more donations and have your voice heard. Why wouldn’t you want to do that?
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