The Big Difference Between Branding and Marketing for Your NPO
To me, nothing is better than the excitement of the month of December. My birthday and Christmas both happen in this month, just a few days apart....
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Pull that List: Donor Management Tips and Tricks
An email marketing campaign or direct mail piece can’t succeed without a great list. And donor management shouldn’t have to be hard.
FIFA, Bogus Cancer Charities Illustrate Danger of Unchecked Finances
The FIFA scandal is just one recent example of leadership gone bad. Ideally, you’ll realize leadership has gone bad long before criminal...
Maximize ROI by Minimizing Spam Rates
Picture this—your nonprofit has its next email fundraising appeal down. You’ve perfected the copy, mulled over the ask and even added photos and...
How to Garner a Financial Commitment from Every Board Member
A financial commitment by every board member at your nonprofit is essential for the growth and success of the organization, as well as the...
Board Members: Making a Difference without Making the Ask [INFOGRAPHIC]
There are powerful ways that board members can help your organization while not directly asking for money.
Going Back to the Well: Why Donor Fatigue is Not Real
In the fundraising world, it might seem like we ask donors to give so often that might break from donor fatigue. However, donor fatigue is not a...
SEO Basics for Nonprofits
SEO has the potential to help you reach more people, get more donations and have your voice heard. Why wouldn’t you want to do that?
How to Use Local Giving Days to Boost Your Donations
Giving Days are a great way for nonprofits to rally together and get the public to help out their favorite nonprofit (or two). They are something...
How Compassionate Branding Can Work for Your Nonprofit
Branding is crucial for any organization’s marketing strategy. But why is branding so important? At a very basic level, it raises awareness...
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