Survey Says! Boomers Dominate Charitable Giving
There is a truism when it comes to charitable giving in this country that we are, by and large, a generous people, with most Americans giving some...
Fundraising
5 reasons you should be a GuideStar Exchange participant
There are myriad reasons you should consider joining the GuideStar Exchange program, the only program of its kind that encourages nonprofit...
Mastering the Art of Story: An Effective Fundraising Strategy
“Story-telling” is a non-profit’s life-line to raising funds, cultivating new supporters, and maintaining stewardship with existing donors. Your...
Seven Anxieties about Asking for Money And What to Do about Them
It’s been said over and over in a thousand different ways: fundraising is not about money – it’s about relationships. But still, the vast majority...
Will Your Million-Dollar Donor be Able to Find You?
The first maxim of fundraising and communications? Connection. Imagine this scenario: a mysterious, all-knowing benefactor calls up one lucky...
3 Donor Retention Horror Stories That’ll Make You Cringe (Plus Fixes!)
You know the drill. Cue the (over) dramatic music, unexpected light flickering and blood-curdling screams. But despite the sometimes predictable...
Nonprofit Storytelling: Seven Tips for Sharing Stories About Your Work
With nonprofit storytelling, a great story versus a good story can make the difference between keeping your donors and volunteers connected or...
How to Tell a Great Story: Use Real-Life Examples
The magic of nonprofit storytelling is in the content of the story. Everyone has at least one story to share – their own. And we usually have...
Why Telling One Person’s Story Moves Your Constituents to Action
You didn’t go into the nonprofit sector to learn more about Psychology. And you certainly aren’t planning on sitting (or sleeping) through another...
Fundraising Videos Are About Raising Money, Not Awareness
Too many people want a fundraising video. Not enough people want a fundraising video that works. What does it mean when a fundraising video works?...
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