Know Your Audience for Great Fundraising Communications
As fundraisers, it’s important to know your nonprofit audience. Who are the individuals you’re targeting? If your answer is “people who care about...
Fundraising
Should You Stop Mixing Major Donor Fundraising with Regular Solicitations?
Here’s a tough question: when it comes to major donor fundraising, should you stop soliciting donors via regular email and direct mail channels once...
A Conversation With Your Future Major Donor
You walk into the coffee shop and scan the crowd. She waves at you from the table in the back. You grab a cup of java and swing over to the table....
The 3 Secrets to Building Donor Loyalty
“We’ve become very skilled at bringing in people who will never donate again.” Our single-minded focus on new donors is hurting the health of our...
How Loving Your Donors Can Increase Donations 1000% [VIDEO]
Too many nonprofit organizations get lost in the details. We're deeply immersed in what our organizations are doing every day. We care about the...
Donor Retention Means Being Your Donors’ Trusted Friend [VIDEO]
Nonprofit organizations globally are looking closely at donor retention–the idea that we don't have to lose 70% of our first time donors. But what's...
Get Your Donors to Talk About You With Passion [VIDEO]
We ran into fundraising coach Lori Jacobwith at the AFP 2013 international conference in San Diego and asked her to talk about one of the biggest...
How Nonprofits Can Get Online Donations By Getting Out of the Way
Friction might be what’s killing your online donations. So says Timothy Kachuriak, nonprofit donations optimizer. At the AFP International...
Interview: Tom Ahern Talks About How to Retain Your Donors [VIDEO]
We got the chance to speak with Tom Ahern, insightful fundraiser, blogger and nonprofit leader, at the AFP 2013 international conference in San...
How to Engage the Next Generation Donor
One of the biggest mistakes nonprofits make is treating Millennials differently than any other donor. With more involved, older donors, would you...
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