In “The Brand IDEA,” Nathalie Laidler-Kylander and Julia Shepard Stenzel looked at 70 nonprofits to see what the most successful organizations are doing right with their brands. The pair identified three factors that can make or break a nonprofit’s brand: Integrity, Democracy, and Affinity.
Millennials are set on making a difference. In fact, only 15 percent of millennials didn’t give to an NPO in 2013. So how do you get even part of that 85 percent to donate to your organization? The answer for your nonprofit is through branding. Yep. I said the words “brand” and “nonprofit” in the…
Every nonprofit wants one thing—to achieve their mission. So what’s going to make your constituent become brand evangelists?
Your website is the face of your organization—what people see online should reflect who your nonprofit is offline. Think of it as a window into the soul of your organization.
The Karate Kid, Harry Potter, Remember the Titans and Seabiscuit are some of the most classic tales of our time, and they’re stories of underdogs. Stories of people who were told they couldn’t, but proved society wrong and came out victorious. No matter if they’re fact or fiction, these stories should inspire you as nonprofits….
Sure it’s important for your organization to pay attention to some nonprofit trends. But what if your NPO isn’t ready to tackle the nonprofit trends of 2015? Start the year off right by making sure you go back to the basics.
Most organizations need some help when it comes to nonprofit websites.
Even in 2014, many nonprofits are struggling to find their best foot online.
Your website is the face of your organization—what people see online should reflect who you are as a nonprofit. Think of it as a window into the soul of your organization.