Nonprofit Content Marketing—Yay or Nay?
If done correctly and used properly, content marketing can be a valuable part of your nonprofit marketing plan.
Nonprofit Marketing
Let’s Kickstart College Football AND Your Nonprofit
This weekend, hundreds of thousands of people will gather together across all corners of the country to celebrate the dawning of a new season of...
The Greatest Online Video Ever Made by a Nonprofit
I found the greatest online video ever made by a nonprofit. Yes, it’s true. It was published a few weeks ago by Greenpeace USA. But why is it...
Three Ways to Mix Up Your Nonprofit Email Marketing Strategy
Use humor. That’s right. Even with a serious cause there are ways to incorporate humor into your nonprofit email marketing strategy. Take Water.org...
Why Nonprofit Websites Need Street Cred
Nowadays if you want to verify the credibility of an organization, you go right to the web. Which is why your nonprofit website is so...
Why Your Nonprofit’s Voice is Important—And How to Keep it Consistent
One of the keys to building a successful web presence is to make sure that everything you put out there—on your website, in social media, via...
3 Ways to Use Social Media for Higher Education Fundraising Success
As an institution built primarily for the Millennial demographic, higher education organizations need to go where those people are—social...
The Secret to Unlocking Google Analytics for Nonprofits
Google Analytics without defined goals should be hard to imagine. It’s like peas without carrots, bread without butter or, dare I say, pie...
Targeting Older Donors: They’re on the Web More Than You Think
One of the common questions I get as I travel around the country and work with nonprofits is this: “Our target audience is primarily older adults...
Stop Trying to Engage Me (Tips for Nonprofits from a Millennial)
Most brands—nonprofits included—make the mistake of trying too hard to engage millennials. Simple as that. So here’s the real scoop, from my...
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