Focus on Your Nonprofit Target Demographic – Not Everyone [VIDEO]
The most important part of fundraising and effectively marketing your nonprofit is first understanding who your target demographic is–who are the...
Nonprofit Marketing
Payroll Tax Increase Means Fewer Donors for Nonprofits
The payroll tax cut that had been in place since 2009 was allowed to expire at the beginning of this year, which means that American workers’ take...
6 Ways Your Nonprofit Might Be Too Much Like an Airport
A recent post from Seth Godin’s blog outlining the peculiar business flaws of airports is golden. Nonprofit organizations can learn much by example...
Four Steps Nonprofits Can Take to Establishing Lasting Cause Marketing Relationships
Cause marketing relationships between nonprofits and for-profits have produced mutually beneficial synergies time and time again. The benefits of...
4 Tips for a Stronger Nonprofit Mission Statement [VIDEO]
Having a strong nonprofit mission statement is crucial to your organization. Your organization needs a nonprofit mission statement that’s concise...
Banishing the Big, Black Form 990 Cloud
Well at least it won’t hang over our heads much longer. This Thursday, November 15th has been a looming, long-dreaded date for many nonprofit...
Embrace The Power of Nonprofit Storytelling with John Fulwider
"What does your nonprofit do?" As a nonprofit organization, you’re probably familiar with this question—it's a variation of the common icebreaker,...
Effective Text Messaging Programs Utilized by Nonprofits
Thanks to the booming progress of mobile charitable giving, donating to nonprofits has never been so easy. The convenient and time effective mode of...
Cause Marketing for Newbies—Your Nonprofit Has Heart, It’s Time to Share It
You have heart. And, as every movie ever will teach us, that’s more valuable than money, power or muscles. Your nonprofit is passionately working to...
5 Ways to Weave Every Element of Your Nonprofit’s Story onto Pinterest
The only nonprofit marketing trend hotter than storytelling is visual storytelling. And the social media site Pinterest, a virtual bulletin board...
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