Featured Fundraising Video

Why Illustrating the Impact of $1 is Such Effective Fundraising [VIDEO]

“3 dollars can feed an entire family for a week.” “A dollar a day can buy a polio vaccine.” “For the cost of a latte, you can cure a child’s blindness.” You’ve heard these kinds of illustrations before—you might even have used them yourself. They’re incredibly effective, but it’s important to understand WHY they’re effective….

Featured Social Media Video

Nonprofit Twitter Tips #6: Don’t Kill Your Personality! [VIDEO]

Let’s say you’re doing everything right with your nonprofit’s Twitter presence. You know: You deftly sprinkle hashtags in your tweets in a way that real people actually use them. You make sure to follow and share other people’s content, instead of just promoting yourself. You’ve even looked into advanced Twitter jujustu, like scheduling your tweets….

Featured Social Media Video

Do Facebook Likes Really Matter for My Nonprofit Organization?

One question we hear time and time again is: do Facebook “likes” matter? Should we care about that metric? Does social media matter at all for my nonprofit? If you’ve ever asked that, this video is for you. Do Facebook Likes Really Matter for My Nonprofit Organization? Transcript: One question you hear over and over…

Featured Infographics Nonprofit Branding Nonprofit Marketing Video

The Importance of Nonprofit Storytelling [VIDEO INFOGRAPHIC]

What is it about stories that captivate us so? When we were little, story time was one of the best parts about school. It was a time of endless imagination and creativity. As we got older, other types of stories continued to move us to tears, make us smile or strike some other emotional chord….

Featured Nonprofit Marketing Video

Why Marketing to Millennials Won’t Get You Major Donors–But That’s Okay [VIDEO]

Learning how to market to millennials is a hot button topic in the nonprofit sector right now. But are millennials worth the time and money it takes to court them? The answer may surprise you. Why Marketing to Millennials Won’t Get You Major Donors–But That’s Okay Transcript: Nonprofits marketing to millennials. Should I do it,…

Featured Fundraising Video

Fundraising Videos Are About Raising Money, Not Awareness

Too many people want a fundraising video. Not enough people want a fundraising video that works. What does it mean when a fundraising video works? Does that mean “raising awareness” or getting your cause “out there”? Trying to “engage and empower” your constituents? Nope. Fundraising videos are about getting donations. And they should be one…

Featured Nonprofit Technology Video

Nonprofit Video Making Demystified: Sensors, Pixels and Lenses (Oh My)

We aren’t out of the woods yet. If you’ve been following along, I’ve already explained the basics of nonprofit video making. But if you’re a dedicated video bootstrapper, there are a few more essentials you’ll need to get your head around. Last time, we started to demystify video resolution and frame rates with side-by-side comparisons on they affect how…

Featured Fundraising Video

Why Following Up After Your Fundraising Event is the Most Important Part [VIDEO]

Imagine you’ve just finished your biggest fundraising event yet. Everyone showed up, you raised money, made connections and actually made your event memorable. This wasn’t a generic raffle or a blind auction. But if you’ve neglected the final mile of event planning, your event is a bust. Following up after your fundraising event might be…

Featured Social Media Video

Twitter for Nonprofits: Advanced Twitter Jujutsu [VIDEO]

Some of you nonprofit professionals are true Twitter ninjas. You aren’t content with slowly adding new followers, making sure to share your fellow nonprofit colleague’s content instead of just your own and have even mastered the intricacies of the hashtag. If so, these highly advanced Twitter tips are for you. But be warned: this advanced…

Featured Fundraising Video

Effective Fundraising Means You Can’t Treat Donors Like ATMs [VIDEO]

The mark of a superficial relationship: you only interact when you need something. This is true of friendships, children to their parents and you to your donors. Do you have a real relationship, with back and forth and personality, or are you treating your donor base like an ATM, there whenever you need it? The difference matters….