Great website design keeps people online! Driving people to your website is just half the battle; once they’re there, you must ensure that your website design invites them to stay a while. The longer someone is on your site, the better your odds are of...
New Fundraising Email Benchmarks Reveal Exciting Insights for Small Nonprofits Where do you get your nonprofit marketing best practices, statistics, and metrics? If you’re like many fundraisers, you pull from several different sources. And, since for-profit...
Creating User-Centric Content (and Why It Matters) You’ve most likely heard the adage “content is king”, before. The phrase became popular after Bill Gates wrote an essay with the same title that detailed Gates’ beliefs about what would ultimately be profitable...
What Is Trackable in Google Analytics? Google Analytics is a free web analytics tool that helps businesses, nonprofits, and other organizations track and analyze their website traffic. It offers a range of features that can assist these organizations in making...
Donation Page Optimization: Best Practices for Nonprofit Fundraising Why your donation pages matter Your nonprofit is always top of mind, but unfortunately, it’s easy for your donors and community to get sidetracked by the things in their own lives. That’s why...
