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The Nonprofit Hub Blog | Featured Recent Articles

Welcome to the Nonprofit Hub blog – your nonprofit resource for thought leadership and resources on marketing, fundraising, and more! Check out new articles each week and only cover the topics that matter to our audience. No scholarly articles or field notes, simply the best nonprofit perspectives and insights. Scroll by category, or, check out our featured postings. Not seeing what you need? Use the search bar or categories menu in the sidebar to easily navigate to different topics.

What Form 990 Do You Need? A Nonprofit Guide

Tax season is complicated. You might think nonprofits would have an easier time, being tax-exempt, but that isn’t necessarily true. Every year, nonprofits are required to submit their Form 990,...

Lynne Wester : The Four Pillars of the Donor Experience

We have a huge problem facing our sustainability in nonprofits and that is donor retention. With first-time donor retention rates hovering below 30% and overall donor retention less than 50%, we are...

Balancing Your Network: Quantity vs. Quality

This post was sponsored by Sticker Mule “Your network is your net-worth.” I’m sure you’ve all heard that phrase. Connectivity is king in the modern workplace, just as it has been for years. It just...

4 Tips for Maximizing Association Membership

Similar to how nonprofit organizations implement donor retention strategies, associations work to keep members renewing each year. They’re not only “members” in the sense that they get discounts or...

How to Keep Your Email Subscribers Engaged

Are your Email Subscribers Engaged? When you work as an email marketer, you need to expect a certain amount of email unsubscribes each year. But if your list gets smaller and smaller all the time,...

Chantal Sheehan : Nonprofiteer Turned Nonprofit Numbers Nerd

Last year at Cause Camp, I laughed when speaker and fellow nonprofiteer Rachel Muir called herself a “recovering nonprofit executive director.” I laughed because that describes me to a tee. My path...

Starting a Nonprofit Trending

Are you thinking of starting a nonprofit? Check out these great articles! Ready to go even further into your preparations? The Start a Nonprofit Class or New to Nonprofit Peer group are great places to start…No pun intended!

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Marketing for Nonprofits: Trending

We’re all about helping nonprofits move from good to growth! That’s the mission of our parent organization, Do More Good, and the subject of the articles below!

The Zoo and You—Nonprofit Lessons from the Lincoln Children’s Zoo

Back in 1959, Arnott Folsom had a vision to build a zoo. And six years later, the zoo would open its doors in Lincoln, Neb., and would be unlike...

The Not-So-Secret of Engaging Millennial Donors

Young people. They're all around us. Listening to their musics, flaunting their iPads and sporting flannel. Generational disconnect has always been...

The 3 Secrets to Building Donor Loyalty

“We’ve become very skilled at bringing in people who will never donate again.” Our single-minded focus on new donors is hurting the health of our...

How Loving Your Donors Can Increase Donations 1000% [VIDEO]

Too many nonprofit organizations get lost in the details. We're deeply immersed in what our organizations are doing every day. We care about the...

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