Making the Most Difficult Ask—Legacy Giving
You’ve worked hard to build a solid relationship with each of your donors, but sometimes life happens and active donors become in memoriam donors....
Fundraising
Is Social Media the Fund Development Professional’s Magic Bullet?
In light of the ALS Association, fund development staffers are spending countless hours brainstorming the next big social media campaign. And...
A Simple Challenge for All Nonprofit Workers this Holiday Season
So this holiday season, I have a challenge for you. While you’re talking the talk of giving during December and January to your potential donors,...
10 Ways to Address the Most Commonly Overlooked Element of “The Ask”
One of the most commonly overlooked elements of the Ask is follow-up. After the Ask, you do not want to give your prospect unlimited space and time...
5 Tips for Using Storytelling in Your Marketing
Storytelling that tugs on heartstrings and emotionally connects with your audience gives your organization the heart and soul that donors are...
Why “Segmentation” Isn’t as Scary as It Sounds (And You NEED It In Marketing)
Donor segmentation is vital. And once you have donors segmented, you should be marketing toward them differently.
Gear Up for Year-End Giving Way Before the Year’s End
December is when donors receive an onslaught of emails from nonprofits asking for year-end gifts, and you run the risk of getting lost in a crowded...
6 Reasons to Consider a Monthly Giving Program
In the U.S., recurring donors typically account for less than 10% of an NPO’s supporter base. Many organizations don’t even have a monthly giving...
How Being Personal is the Driving Force for Recurring Donations
To create recurring donations, it’s vital to make the process of supporting your NPO a personal experience.
Five Point Checklist for Your Year-End SMS Fundraising Campaigns
An effective and targeted text message campaign can make all the difference in helping you reach your end of year fundraising goals. Here’s a...
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