The Top Five Nonprofit Articles from 2014
Some of our favorite nonprofit experts wrote great posts this past year. That’s why we wanted to pay tribute to them. From fundraising to social...
Fundraising
How Affiliate Storefronts Are Changing Fundraising for the Better
As more and more fundraising moves online, organizations are always looking for new ways to raise funds, and digital merchants are looking for ways...
Don’t Quit on Your Fundraising Campaign Too Early
December is the biggest month for nonprofit fundraising, but that includes all 31 days…not just the first few weeks. So before you kick back...
Love Thy Donor: 5 Ways to Increase Donor Retention
Around 60% of new donors only give once to that cause—however, showing love to your donors can be one of the driving factors behind donor...
Making the Most Difficult Ask—Legacy Giving
You’ve worked hard to build a solid relationship with each of your donors, but sometimes life happens and active donors become in memoriam donors....
Is Social Media the Fund Development Professional’s Magic Bullet?
In light of the ALS Association, fund development staffers are spending countless hours brainstorming the next big social media campaign. And...
A Simple Challenge for All Nonprofit Workers this Holiday Season
So this holiday season, I have a challenge for you. While you’re talking the talk of giving during December and January to your potential donors,...
10 Ways to Address the Most Commonly Overlooked Element of “The Ask”
One of the most commonly overlooked elements of the Ask is follow-up. After the Ask, you do not want to give your prospect unlimited space and time...
5 Tips for Using Storytelling in Your Marketing
Storytelling that tugs on heartstrings and emotionally connects with your audience gives your organization the heart and soul that donors are...
Why “Segmentation” Isn’t as Scary as It Sounds (And You NEED It In Marketing)
Donor segmentation is vital. And once you have donors segmented, you should be marketing toward them differently.
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