10 Ways to Address the Most Commonly Overlooked Element of “The Ask”
One of the most commonly overlooked elements of the Ask is follow-up. After the Ask, you do not want to give your prospect unlimited space and time...
Fundraising
5 Tips for Using Storytelling in Your Marketing
Storytelling that tugs on heartstrings and emotionally connects with your audience gives your organization the heart and soul that donors are...
Why “Segmentation” Isn’t as Scary as It Sounds (And You NEED It In Marketing)
Donor segmentation is vital. And once you have donors segmented, you should be marketing toward them differently.
Gear Up for Year-End Giving Way Before the Year’s End
December is when donors receive an onslaught of emails from nonprofits asking for year-end gifts, and you run the risk of getting lost in a crowded...
6 Reasons to Consider a Monthly Giving Program
In the U.S., recurring donors typically account for less than 10% of an NPO’s supporter base. Many organizations don’t even have a monthly giving...
How Being Personal is the Driving Force for Recurring Donations
To create recurring donations, it’s vital to make the process of supporting your NPO a personal experience.
Five Point Checklist for Your Year-End SMS Fundraising Campaigns
An effective and targeted text message campaign can make all the difference in helping you reach your end of year fundraising goals. Here’s a...
How Removing Overhead Can Improve Donation Rates
Almost all nonprofits strive to be as efficient as possible and stretch the dollar as far as they can. Even if you have an acceptable overhead...
Why Your Nonprofit’s Calls to Action Should Be About Helping an Individual Need
During this holiday season of nonprofit marketing, consider making your calls to action more specific.
How to Hype Up Your Next Fundraising Event
If you want your next big fundraising event to be a success, you’ve got to put in the time to make sure it happens. That’s where promotion comes...
Categories
Let’s Get Social
YouTube
Become a Member
Whether you’re with a large team or a solo entrepreneur looking to start the next great cause, we have a membership package that will help you grow your network and your cause.