Why Cultivating Relationships with Current Donors is Vital for Your NPO
Quality and quantity are easily confused in the nonprofit world. But when asked any other time, quality over quantity is a no-brainer. Why? It’s...
Nonprofit Marketing
Peer-to-Peer Fundraising and the Infectious (In a Good Way) AFP Conference
There’s most definitely something in the air here at the AFP International Conference on Fundraising. Or, maybe more fittingly since it’s in San...
The Top 10 from 2013—Your Favorite Nonprofit Articles of the Year
Another wild and exciting year is on the downhill slopes. Don’t worry, we promise just as much excitement in 2014. And this holiday season, our gift...
Nonprofits, 2014 is the Year of the Blog. Here’s Why You Can’t Afford to Wait Any Longer
Nonprofits, this is the year to start an amazing blog. We can't afford to wait any longer—and today, more than ever, a blog is simply one of the...
“I Think It’s Time We See New People”— Altruism Beyond Your Cause
No one has ever questioned the devotion you have for your cause. In fact, you put in countless hours, sleepless nights and work tirelessly to make...
The Five Biggest Mistakes Nonprofits Make with Their Landing Pages
When organizations build their websites, a lot of time and attention is paid to their homepage. I understand why—but I would argue that we should...
Golden Rule of Web Promotion: Tell Them What’s in it for Them
“Check us out at www.blahblahblah.org.” Whoa. That’s compelling. “Check us out.” Here’s your takeaway for today: There’s nothing that interesting...
These 12 Ways to Thank Donors Will Keep Them from Saying Goodbye
I never understood the point of thank-you letters. My mom would insist. “You’ve got to send a thank-you letter!” Three weeks after my birthday:...
How to Use Inbound Marketing to Show Donor Impact
To be a nonprofit organization practicing inbound marketing, you must be using content to spread awareness of your cause, attract new constituents,...
The Map to Infographic Success: Five Simple Steps [INFOGRAPHIC]
It’s easy to write a blog post, email newsletter or just share another NPO’s articles—but those can often get overlooked. Here’s how to use...
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