How to Use Inbound Marketing to Show Donor Impact
To be a nonprofit organization practicing inbound marketing, you must be using content to spread awareness of your cause, attract new constituents,...
Nonprofit Marketing
The Map to Infographic Success: Five Simple Steps [INFOGRAPHIC]
It’s easy to write a blog post, email newsletter or just share another NPO’s articles—but those can often get overlooked. Here’s how to use...
Fitting Online Fundraising into a Crowded Fundraising Plan
You’re all sitting around the table again, your coffee making the transition from lukewarm to cold. It’s the annual fundraising plan check-in....
Craft Calls to Action That Get You to Goal
Believe me. Your audiences so often see nonprofit campaigns that lack any call to action so, no matter how compelling the issue or message, they...
BRIDGE to Somewhere: A Conversation with GlobalGiving, GuideStar, the Foundation Center, and TechSoup Global
Victoria Vrana The Basic Registry of Identified Global Entities (BRIDGE) is a new collaborative project that aims to revolutionize information...
Fundraising Events in the New “Normal” Economy: Communication is King
In the “new normal” economy, fundraisers have to work smarter to earn their share of a more modest pie. Even with the Dow soaring to new heights,...
Mastering the Art of Story: An Effective Fundraising Strategy
“Story-telling” is a non-profit’s life-line to raising funds, cultivating new supporters, and maintaining stewardship with existing donors. Your...
Will Your Million-Dollar Donor be Able to Find You?
The first maxim of fundraising and communications? Connection. Imagine this scenario: a mysterious, all-knowing benefactor calls up one lucky...
Nonprofit Storytelling: Seven Tips for Sharing Stories About Your Work
With nonprofit storytelling, a great story versus a good story can make the difference between keeping your donors and volunteers connected or...
The Importance of Nonprofit Storytelling [VIDEO INFOGRAPHIC]
What is it about stories that captivate us so? When we were little, story time was one of the best parts about school. It was a time of endless...
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