Fitting Online Fundraising into a Crowded Fundraising Plan
You’re all sitting around the table again, your coffee making the transition from lukewarm to cold. It’s the annual fundraising plan check-in....
Nonprofit Marketing
Fundraising Events in the New “Normal” Economy: Communication is King
In the “new normal” economy, fundraisers have to work smarter to earn their share of a more modest pie. Even with the Dow soaring to new heights,...
Craft Calls to Action That Get You to Goal
Believe me. Your audiences so often see nonprofit campaigns that lack any call to action so, no matter how compelling the issue or message, they...
BRIDGE to Somewhere: A Conversation with GlobalGiving, GuideStar, the Foundation Center, and TechSoup Global
Victoria Vrana The Basic Registry of Identified Global Entities (BRIDGE) is a new collaborative project that aims to revolutionize information...
Mastering the Art of Story: An Effective Fundraising Strategy
“Story-telling” is a non-profit’s life-line to raising funds, cultivating new supporters, and maintaining stewardship with existing donors. Your...
Will Your Million-Dollar Donor be Able to Find You?
The first maxim of fundraising and communications? Connection. Imagine this scenario: a mysterious, all-knowing benefactor calls up one lucky...
Nonprofit Storytelling: Seven Tips for Sharing Stories About Your Work
With nonprofit storytelling, a great story versus a good story can make the difference between keeping your donors and volunteers connected or...
The Importance of Nonprofit Storytelling [VIDEO INFOGRAPHIC]
What is it about stories that captivate us so? When we were little, story time was one of the best parts about school. It was a time of endless...
How to Tell a Great Story: Use Real-Life Examples
The magic of nonprofit storytelling is in the content of the story. Everyone has at least one story to share – their own. And we usually have...
Why Telling One Person’s Story Moves Your Constituents to Action
You didn’t go into the nonprofit sector to learn more about Psychology. And you certainly aren’t planning on sitting (or sleeping) through another...
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