Tried-and-True Methods for Reaching Older Donors: A Quick Guide
Technology is more accessible to different age groups than ever before. Are you making sure your website is accessible for reaching older...
Nonprofit Technology
How Affiliate Storefronts Are Changing Fundraising for the Better
As more and more fundraising moves online, organizations are always looking for new ways to raise funds, and digital merchants are looking for ways...
Getting People Involved in Your Nonprofit’s Cause Online: The Good, The Bad and the Mediocre
Nonprofits have a habit of dropping the ball on their call-to-action landing pages. They think that once website visitors have clicked on “Donate,”...
How Well Do You Promote Your Website? Don’t Just Build it, Drive People There
Promotion is crucial to the success of your web presence—you have to make people aware that it exists and why they should care.
The #1 Question to Ask About Your Website’s Structure
Have you ever asked people in your target audience, “If we were to build the perfect website, what would it look like?” This is crucial—that we...
The Importance of Positioning on Websites for Nonprofits
Your website is the face of your organization—what people see online should reflect who you are as a nonprofit. Think of it as a window into the...
Google Updates Penguin Algorithm (Update Your Content Now!)
The small tremor you felt during the last couple of weeks wasn’t your stomach growling because of an over indulgence in Halloween candy. Rather, it...
How to Use Google Wallet to Make Taking Donations Easier
Around three years ago, Google launched Google Wallet. It was a move that was going to turn the nonprofit world on its head. Now donors could just...
Pleasing the Masses with Your Nonprofit’s Online Donation Process
Online donors are fickle people. The environment has to be just right in order for them to donate to your nonprofit. Think of it like a first...
Why Your Nonprofit Website Needs to Be Like an Oreo
The point is that if you don’t have a private side to your nonprofit website, I can almost guarantee that your website isn’t as good as it could...
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