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The Big Difference Between Branding and Marketing for Your NPO

The Big Difference Between Branding and Marketing for Your NPO

by Nick Small | Jun 12, 2015 | Featured, Nonprofit Branding, Nonprofit Marketing

To me, nothing is better than the excitement of the month of December. My birthday and Christmas both happen in this month, just a few days apart. Family time, snack foods for days and tackle football in the snow are kind of my jam. There’s just one thing that can...
In the Market for a New Brand? Don’t Get “Brandjacked”

In the Market for a New Brand? Don’t Get “Brandjacked”

by Denise McMahan | Aug 13, 2014 | Essential Nonprofit Library, Nonprofit Branding

Denise McMahan is a guest contributor for Nonprofit Hub, and is the founder and publisher of CausePlanet.org where nonprofit leaders devour Page to Practice™ book summaries, author interviews and sticky applications from the must-read books they recommend....
Where Most Nonprofits Fail When Trying to Manage a Brand

Where Most Nonprofits Fail When Trying to Manage a Brand

by Denise McMahan | Jul 11, 2014 | Essential Nonprofit Library

Denise McMahan is a guest contributor for Nonprofit Hub, and is the founder and publisher of CausePlanet.org where nonprofit leaders devour Page to Practice™ book summaries, author interviews and sticky applications from the must-read books they recommend....
Five Ways to Build Your Nonprofit Brand’s Buzzability

Five Ways to Build Your Nonprofit Brand’s Buzzability

by Randy Hawthorne | Mar 17, 2014 | Featured, Nonprofit Branding

People like to talk. Give them something to talk about. One of the best ways to stir up awareness and publicity for your nonprofit brand is to generate some buzz—word of mouth marketing is free (or at least, cheap) and, even better, highly effective. Plus, it’s...
Famous Nonprofits are Overrated: 3 Advantages of Being a Small Nonprofit

Famous Nonprofits are Overrated: 3 Advantages of Being a Small Nonprofit

by Marc Koenig | Feb 18, 2013 | Featured, Nonprofit Branding, Nonprofit Marketing

Let’s be honest: bigger, more famous nonprofits have some distinct advantages over small to midsize nonprofits. To get the obvious point out of the way, big nonprofits just have more money. They can afford to hire an outside web developer (or even a whole team) to...
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