Whether you’ve invested the time and energy into creating a brand guide, you have a brand. According to Jeff Bezos, it’s “what people say about you when you’re not in the room.” Yes, even those using pixelated logos, every font available, or watermarked images are...
This article is sponsored by Briteweb. What is brand personality—and why is it important? If your organization were a person, what would they be like? How would they look, speak and move? Would they be the life of the party, or more subdued? These questions might seem...
Denise McMahan is a guest contributor for Nonprofit Hub, and is the founder and publisher of CausePlanet.org where nonprofit leaders devour Page to Practice™ book summaries, author interviews and sticky applications from the must-read books they recommend....
Denise McMahan is a guest contributor for Nonprofit Hub, and is the founder and publisher of CausePlanet.org where nonprofit leaders devour Page to Practice™ book summaries, author interviews and sticky applications from the must-read books they recommend....
People like to talk. Give them something to talk about. One of the best ways to stir up awareness and publicity for your nonprofit brand is to generate some buzz—word of mouth marketing is free (or at least, cheap) and, even better, highly effective. Plus, it’s...
