[PODCAST] It’s an Election Year: Now What? – Jeff Kruszyna and Joel Baugher
It’s an Election Year: Now What? - Jeff Kruszyna and Joel Baugher As presidential elections grow nearer, how much should your organization change...
Email Marketing
[PODCAST] Avoiding Random Acts of Marketing – Lindsay LaShell
Avoiding Random Acts of Marketing - Lindsay LaShell Are all of your marketing efforts worth the time and money you pour into them? How do you get...
[PODCAST] Creating Direct Mail Campaigns That Get Results
Creating Email Marketing Campaigns That Get Results How well do Plato's models of persuasion hold up with respect to direct email marketing...
New Fundraising Email Benchmarks Reveal Exciting Insights for Small Nonprofits
New Fundraising Email Benchmarks Reveal Exciting Insights for Small Nonprofits Where do you get your nonprofit marketing best practices, statistics,...
How to Improve Email Deliverability
Are your emails getting through to your audience and raising support for your cause? Many organizations launch emailing because they’re encouraged...
3 A/B Tests to Dramatically Improve Your Nonprofit Email Fundraising
A/B testing is built into almost every email marketing platform in existence. It's a method for testing a user's behavior by experimenting with...
5 Nonprofit Email Marketing Mistakes to Avoid
Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is...
8 Essential Nonprofit Tools to Get You off the Ground
So, you're starting a nonprofit, that's great! The world needs people like you. Your next step is choosing specific software tools that can help you...
Do’s and Don’ts of Email Marketing During a Crisis
Nonprofit email marketing during a crisis can be a tough task. It becomes a crazy balancing act. Should we send more emails? Should we make it less?...
How to Create the Perfect Email List
Working in a nonprofit can be hard, and marketing yourself requires a bright eye. You’ll need to attract donors, show board members the numbers, get...
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