Free Guides

Demystifying Facebook Audiences

Demystifying Facebook AudiencesFacebook is the most widely used social network in the world. Despite its problems and controversies, it’s still a...

Donor Engagement Retargeting Guide

Donor Engagement RetargetingWhat is retargeting? Perhaps you're wondering: what exactly is retargeting? In short, it allows you to direct ads to...

Is Your Ministry GDPR-Compliant?

Is Your Ministry GDPR-Compliant?Data and privacy are hot topics lately. As Internet users grow more concerned about their personal data and how it's...

Google Ads Grant for Nonprofits

Google Ads Grant for NonprofitsHas your nonprofit taken advantage of the Google Ads Grant? If not, it's time to start! Google offers $10,000 of...
a/b testing

A/B Testing Made Easy

A/B Testing Made EasyDo terms like “A/B testing,” “multi-variate testing,” or “conversion rate optimization” sound like nothing but complicated...

Capturing Stories Guide

Capturing Stories GuideStories make an impact. When told well, they can attract donors and raise more support for your cause. Stories are great for...

Social Media Guide

Social Media GuideThe World Wide Web has certainly owned up to its name—it’s huge. The Internet and everything in it is constantly growing, and...

Photo Release Template

What needs to be included in a Photo Release? A model release form isn’t a standard document. This is because they can vary in terms of the legal...

Delight Your Donors Guide

Delight Your Donors GuideDo you want to get creative and think outside of the box when it comes to reaching out to your donors? Of course you’ll...

Creating a Mission Statement Guide

Creating a Mission Statement GuideHere’s what you’ll learn in the Creating a Mission Statement Guide: Does your organization have a mission...

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