The 3 Secrets to Building Donor Loyalty
“We’ve become very skilled at bringing in people who will never donate again.” Our single-minded focus on new donors is hurting the health of our...
Nonprofit Marketing
How Loving Your Donors Can Increase Donations 1000% [VIDEO]
Too many nonprofit organizations get lost in the details. We're deeply immersed in what our organizations are doing every day. We care about the...
Donor Retention Means Being Your Donors’ Trusted Friend [VIDEO]
Nonprofit organizations globally are looking closely at donor retention–the idea that we don't have to lose 70% of our first time donors. But what's...
Interview: Tom Ahern Talks About How to Retain Your Donors [VIDEO]
We got the chance to speak with Tom Ahern, insightful fundraiser, blogger and nonprofit leader, at the AFP 2013 international conference in San...
Why You Need Video in Your Nonprofit Marketing Plan [VIDEO]
Has adding video to your nonprofit marketing plan seemed daunting? Well you may be worrying a bit too much. Here’s why your nonprofit needs...
Should Nonprofits Grow the Pie or Give It Away? Dan Pallotta’s TED Talk
This month, Dan Pallotta presented a TED talk called The Way We Think About Charity is Dead Wrong, and it’s been shaking up the nonprofit sector....
3 Surprising Techniques for Nonprofit Sales and Persuasion
If you think you don’t need to know how to sell, allow me to try to convince you that all nonprofits organizations are in sales. The most important...
5 Secrets to a Foolproof Nonprofit Email Marketing Campaign
You heard the saying back in your elementary school days. “Secrets don’t make friends. But, friends make secrets.” And our nonprofit friends have...
Dear Nonprofit Organizations, You are in Sales
If you work for a nonprofit organization, your job is in sales. You heard me right. You might not like it, but our professional world is no longer...
3 Steps of How to React Effectively to Your Nonprofit Constituents
You're in a relationship with your nonprofit constituents. And in any relationship, you'll have times of intense connection and times of conflict....
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