This Post Isn’t About You—And Your Donor Communications Aren’t, Either
Let’s talk about Tom Ahern’s method, the “You Test,” and see what works and what misses the mark with your donor...
Email Marketing
How Your Nonprofit’s Email Marketing Messages Can Avoid the Spam Folder
In nonprofit email marketing, there’s not much worse than creating an engaging campaign, building a compelling message and it ending up in the junk...
The Truth About Email Graphics
Depending on which email client a person uses, there could be a default setting that automatically turns off the display of email graphics.
Why Viral Marketing Should Motivate, Not Manipulate
Viral marketing campaigns don’t have to be complicated or expensive. In fact, the simpler the better.
Three Ways to Mix Up Your Nonprofit Email Marketing Strategy
Use humor. That’s right. Even with a serious cause there are ways to incorporate humor into your nonprofit email marketing strategy. Take Water.org...
5 Ways to Grow Your Email List
One of the keys to successful online fundraising is having an updated, fully functioning email list. But before we talk about how to get people to...
Four 21st Century Marketing Terms Nonprofits Need to Know | Nonprofit Blog
Digital marketing is going through a great democratization process. If you’re ready to take your online fundraising and marketing efforts to...
Top Five Benefits of Email Marketing for Nonprofits
Email marketing for nonprofits has been around for a while, but it remains one of the most worthwhile marketing tools available. There is so much...
Five Critical Elements of Effective Email Marketing for Nonprofits
Thanks to a constant flux of email messages, people are slammed with hundreds of messages every day. Look at your own inbox. Engaging a prospect or...
Viral Marketing: Simple, Inexpensive & Effective (If You Do It Right)
A few years ago, I got an email from a friend who was helping organize a big vote in the city of Lincoln where I live. It was about a new arena that...
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